Recently, when the pet food recall took place, the media reported in March of 2007 that people are now spending over $16 billion annually on pet food.

To further add an interesting statistic to the conversation, back in 1988 the American Pet Products Association ran their very first pet ownership research study and came back with their poll report which claimed that approximately 56% of every household in America had a pet, either a cat or a dog. The most current poll conducted states that approximately 63% of today's US households maintains a pet in the family.

Not all statistics are accurate, but this only shows a 7% increase of household pets. Surely this 7% increase cannot be consuming the extra $12 billion per year in pet food that was eaten in 1981. In other words, less people bought pet food for their dogs and cats than they do today. With so many consumers buying commercial dog foods for their pets, why then do you think that so many people were surprised about the recent pet food recall?

People Are Smartening Up

There are many dog and cat owners who can see through all the advertising and myths of feeding a cat “cat food” and a dog “dog food”. However, most people seem to just fly through their lives, being busier than ever, and due to convenience, believe everything that corporations are telling them – or should we say “selling” them. It does seems, however, that the recent pet food recall has startled many pet owners, now realizing the fact that these products may not be quite as healthy as all those commercials claim they are.